Asia's Game Markets: The Big 3

An Overview to the Market

For many video game developers and publishers, Asia is an automatic "must" when considering global markets.

China, Japan and Korea are considered the big three and comprise 92% of the game market in Asia.


  • Japan & China have a long standing ranking as 2 of the top 3 video game markets worldwide.
  • China is the world's largest games market.
  • The mobile game market in Korea is strong, reeling in 1/5th the revenue of China's mobile marketplace.
  • Asia Pacific has the highest number of gamers than any other region, with roughly 50 million gamers versus North America's 30 million.


With Asia's video game industry comprising the largest market in the world, this region should be high on every game developer’s list of regions to target in the localization of their games.


The largest market in the world!



LAI Global Game Services – DFC Intelligence – Video Game Market Infographics – Asia

Download LAI Global Game Services & DFC Intelligence's Asia infographic for use in professional and student presentations, papers, and articles.


What are the Best Global Markets for Your Game?

When considering global game markets, from Southeast Asia to the highly competitive space in Japan, China, and Korea and beyond, it can be challenging to determine which region will yield the highest ROI.

That's why we created a FREE app called GMA (Game Market Analyzer) to help you find the best global markets for your game. It's available on iTunes in both Chinese and English.

Download it now!


Use our FREE GMA iOS app to

determine YOUR game's ROI:


GMA - Game Market Analyzer - assess my game's roi potential by region

LAI strives to keep game developers and publishers updated on key markets for localization.  If you find any errors or have additional information to add, please let us know at

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Latest page update: 1Q2017.

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