An Overview of Poland's Games Market

LAI Global Game Services – DFC Intelligence – Video Game Market Infographics – Eastern Europe - Poland

Download LAI Global Game Services & DFC Intelligence's Poland infographic for use in professional and student presentations, papers, and articles.


2nd largest games market in Eastern Europe!


  • Following Russia & CIS, Poland is the 2nd largest games market in E. Europe, comprising 18% of the market.
  • Poland's software market size is nearly $675 million, more than many countries in Western Europe, including Europe's 7th largest games market - Sweden (which has a market size of nearly $670 million).
  • All of Eastern Europe has a higher growth rate than Western Europe - 7% growth, versus Western Europe's 4%.


Poland's market more profitable than

Europe's 7th largest market (Sweden).


  • Free-to-play generates more revenue than other monetization models in Poland
  • Poland is considered a good market for soft launching games. Studios like the German Goodgame Studios states, "It just so happens that the significance of the Polish market is the same as it is for others markets, such as the United States, Great Britain or Germany. This is the reason we usually do soft launches in Poland."


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LAI strives to keep game developers and publishers updated on key markets for localization.  If you find any errors or have additional information to add, please let us know at info@laiggs.com

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Latest page update: 1Q2018.

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