An Overview to Vietnam's Games Market

Since 2015, Vietnam has been heralded as the 2nd largest games market for revenue in Southeast Asia (following Taiwan's games revenue).


Vietnam's game revenue quickly rose to reach $300 million by 2016, becoming ASEAN's largest game industry.



Vietnam is the largest games market for revenue in SE Asia!



LAI Global Game Services – DFC Intelligence – Video Game Market Infographics – Southeast Asia

Download LAI Global Game Services & DFC Intelligence's Southeast Asia infographic for use in professional and student presentations, papers, and articles.


eSports are Driving Vietnamese Gaming

  • Vietnam is among the top eSports countries in Southeast Asia's emerging markets, alongside Thailand and Taiwan.
  • Like most other Southeast Asian countries, Vietnam has a large amount of PC gaming cafes.


One of the top countries in the region for eSports!

Importance of Mobile Gaming

Think Vietnam has a lack of smartphones? Think again!


At least 50% of the population owns smartphones - even in rural areas!


  • Throughout the country, over 50% of the population owns smartphones, with ownership above 70% in cities.
  • Vietnam has the fastest growing smartphone market in SEA.
  • Vietnam is the 8th largest mobile gaming market worldwide, by share of installs.


The 8th largest mobile gaming market worldwide!


  • Mobile games alone yields roughly 1/2 of Vietnam's gaming revenue, at nearly $150 million in 2017.
  • VentureBeat states, "It is no surprise that mobile phone games are catching up with PC and MMO games in terms of revenue. Vietnam is quickest on this trend, with mobile-phone games seeing a [CAGR] from 2013 to 2017 of 87.7 percent."


$150 million from mobile games alone.


Chinese Cultural Content Works

The good news is, if your game incorporates Chinese cultural content, chances are you won't need make many changes for the Vietnamese market, aside from Vietnamese localization.

A number of countries in Southeast Asia incorporate Chinese culture into local traditions and regularly watch Chinese movies and soap operas - Vietnam included.


No need to adapt a Chinese game for Vietnam!


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Latest page update: 2Q2017.

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